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Crater and bet365 have collaborated to bring to life the story of UFC champion Robert Whittaker in a short film that will be showcased before this weekend’s UFC 234 at Rod Laver Arena.

The filming took place in Sydney and Brisbane and features Whittaker’s former head coach Henrry Perez, 10-time world Muay Thai champion John Wayne Parr, ex UFC contender James Te Huna and UFC referee John Sharpe.

This is the first time bet365 have filmed a short sport documentary style video in Australia for the local market.

Crater was instrumental in crafting a pyramid format that allowed the brand to target all platforms (Facebook, Instagram – feed and stories and paid media) using repurposed content from the overarching film.

CREDITS

Crater – Creative Direction & Film Production
Head of Production – Steven Farrer
Producer – Jessica Ameduri
Writer/Director – Simon Morehead
Director/Producer – Jessica Ameduri
DOP – Louis Brandt
Assistant – Holly Farrer
Edit – Edward de Carvalho
Sound Design – Jonny Higgins
Colour – Tim Wreyford