VITAL
PURE &
EMPOWERED

CREATIVE CAMPAIGN l BRANDED CONTENT

From the earth’s most advanced vital life force, Mere Phytosphere is the essence of true transformation.

Crater lead the whole campaign through ideation, film and still imagery. Our Mere video campaign establishes a connection between nature, ingredients, science and innovation whilst delivering a sophisticated edge that’s luxurious, unexpected and uniquely Australian.

A motion and stills body of work, we visually capture macro botanical and the vibrant golden tones that connect to Australia’s rich and raw landscape extremes.

The campaign photography features three key elements that support the essence of the MERE brand. Earth, sky and Water.

CREDITS

CRATER –
Creative Direction, Film Production, Photography

MERE – Lianne Keymer
Creative Direction/Director –
Simon Morehead & Jessica Ameduri
DOP – Casimir Dickson
1st AC – Louis Brandt
2nd AC – Edward de Carvalho
Editor – Edward de Carvalho
3D Renders – Michael Warren
Colourist – Tim Wreyford
Sound Post – Jonny Higgins
Photographer – Charles Dennington
1st AC – Isaac Brown
Digi Op – Ryan Stamatiades
Hair – Taylor Redman
Makeup – Gillian Campbell
Stylist – Alex Bainbridge